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Mission

The California Watchable Wildlife Project celebrates the state's wildlife and diverse habitats by acknowledging and elevating the value of wildlife viewing to benefit individuals, families, communities, and industries while fostering awareness and support for conservation and protection of wildlife and habitats.


Who's Watching Wildlife?

Over 6.5 million Californians watch wildlife, and hundreds of thousands of visitors watch wildlife as part of their travels to the state.

In 2011 over 90 million U.S. residents - 38% of the population 16 years old and older - enjoyed recreational activity related to fish and wildlife. Nearly 72 million people engaged in wildlife-watching activities such as closely observing, photographing, and or feeding wildlife.

California continues to attract more wildlife viewers and associated expenditures than any other state in the nation, and exceeded $3.7 million in expenditures in 2011.

For links to the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation reports, see the Announcements page.


California Children's Outdoor Bill of Rights

California Watchable Wildlife is a member of the California Roundtable on Recreation, Parks and Tourism, a volunteer consortium of public and private organizations that has created the California Children's Outdoor Bill of Rights. California Watchable Wildlife is committed to these goals, recognizing that that children who participate in these outdoor recreation activities are healthier, do better in school, have better social skills and self image, and lead more fulfilled lives.

California Watchable Wildlife's network of wildlife viewing sites offer opportunities for youth between the ages of four and fourteen to:

1. Play in a safe place     6. Camp under the stars
2. Explore nature           7. Ride a bike
3. Learn to swim            8. Go boating
4. Go fishing                 9. Connect with the past
5. Follow a trail            10. Plant a seed

Download the California Children's Outdoor Bill of Rights.


Nominate a Watchable Wildlife Viewing Site

The California Watchable Wildlife Project is soliciting nominations for wildlife viewing sites to be included in our statewide network. Our goal is to address the growing interest in wildlife viewing and nature tourism by educating the public about where and how to view native wildlife and habitats in a respectful and sustainable way while building support for the long-term conservation and management of California's natural resources.

Viewing sites are evaluated by the Steering Committee for their wildlife viewing values, quality and diversity of habitats and visitor amenities to ensure that the state's wildlife values are protected from overuse and that each site offers the highest quality viewing experience to visitors.

All viewing sites must be nominated by the site manager or designated staff member. Often an interpretive specialist is the best person to complete the nomination form. Double-click (Nominate a Site) to open the PDF Nomination Instructions.

Once a site has been approved for inclusion in the California Watchable Wildlife Viewing Network, the selected sites will be promoted on the website (cawatchablewildlife.org), through the posting of directional road signs (premier and regional sites), and included in all marketing efforts. This project is endorsed by the partnering agencies listed below.


Partners

The California Watchable Wildlife Committee is comprised of representatives from federal and state agencies, non-profits, destination marketing organizations, and private-sector businesses.

sierra nevada Conservancy

Sierra Nevada Conservancy

The magnificent Sierra Nevada Region enjoys outstanding environmental, economic and social health with vibrant communities and landscapes sustained for future generations. Sierra Nevada Conservancy initiates, encourages, and supports efforts that improve the environmental, economic and social well-being of the Sierra Nevada Region, its communities and the citizens of California. The Sierra Nevada Conservancy is a sponsor of the California Wildlife Photo Contest of the Year.
Lashers Elk Grove Subaru

Lasher's Elk Grove Subaru

We have been serving the Sacramento Subaru market since 2010, but our involvement with the community goes back more than 60 years. At Elk Grove Subaru, in keeping with both the ethos of Subaru of America and the Lasher Family, we firmly believe in making a positive impact by giving back to our customers, our employees and the community we serve. Through initiatives like Subaru Loves the Earth, Subaru Loves Pets and the Subaru Share the Love event each year, Elk Grove Subaru continues a commitment to engage and enrich the lives of those in need—whether they walk on two legs or four.
US Fish and Wildlife

US Fish and Wildlife Service

Mission of the U.S. Fish and Wildlife Service is working with others to conserve, protect, and enhance fish, wildlife, plants, and their habitats for the continuing benefit of the American people. We will continue to be a leader and trusted partner in fish and wildlife conservation, known for our scientific excellence, stewardship of lands and natural resources, dedicated professionals, and commitment to public service.
US Bureau of Reclamation

US Bureau of Reclamation

The mission of the Bureau of Reclamation is to manage, develop, and protect water and related resources in an environmentally and economically sound manner in the interest of the American public. Through leadership, use of technical expertise, efficient operations, responsive customer service and the creativity of people, Reclamation will seek to protect local economies and preserve natural resources and ecosystems through the effective use of water.
National Park Service

National Park Service

The National Park Service preserves unimpaired the natural and cultural resources and values of the National Park System for the enjoyment, education, and inspiration of this and future generations.
Bureau of Land Management

US Bureau of Land Management

The Bureau of Land Management (BLM) manages 15.2 million acres of California's public lands - nearly 15% of the state's land area. BLM's multiple-use and sustained yield mission is to sustain the health and productivity of public lands for the use and enjoyment of present and future generations. BLM accomplishes this by managing such activities as outdoor recreation, livestock grazing, mineral development, and energy production, and by conserving natural, historical, cultural, and other resources on public lands.
US Forest Service

USDA Forest Service

We are a multi-faceted agency that manages and protects 154 national forests and 20 grasslands in 43 states and Puerto Rico. The agency’s mission is to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations.
Out of this World Optics

Out of this World Optics

We are the largest optics seller in northern and central California featuring binoculars, spotting scopes, telescopes, and tripods.  Great selection, great service and great prices!  Open every day in the beautiful coastal town of Mendocino and at many of the wildlife festivals throughout the state.
Elk Grove

Explore Elk Grove

To define Elk Grove's unique story and articulate our business and visitation advantages and aspirations to the marketplace of visitors and corporate decision makers.

Shasta-Cascade Wonderland Association and the Redding Convention & Visitors Bureau

Working together to improve the economic well-being of the region by marketing the area as a premiere travel destination. This region includes some of the nation's finest outdoor recreation, birding and wildlife viewing.

East Bay Regional Park District

A system of beautiful public parks and trails in Alameda and Contra Costa counties on the eastern side of San Francisco Bay. More than 120,931 acres, 65 regional parks, recreation areas, wilderness, shorelines, preserves and 1,250 miles of trails within parklands.

Regional Parks Foundation

Supports the East Bay Regional Park District through fundraising to provide universal access, environmental stewardship, educational and recreational programs and the acquisition of parklands.
California Waterfowl

California Waterfowl

A 501c3 organization our mission is to grow California's waterfowl populations, wetlands and hunter-conservationist communities. Our vision is a California with thriving waterfowl populations, vibrant wetland ecosystems and respected hunting communities.
Dept. of Fish and Wildlife

California Department of Fish and Wildlife The mission is to manage California's diverse fish, wildlife, and plant resources, and the habitats upon which they depend.

California Roundtable on Recreation, Parks and Tourism

California Roundtable on Recreation, Parks and Tourism Founded in 1998 to encourage cooperation between public and private entities involved and interested in outdoor recreation, public lands and tourism in California.